Grosvenor Casino In Central London
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London Casinos Members Only Clubs. While most venues across London have shunned the membership requirement in favour of a welcoming, open-door style of operations (see Grosvenor, Aspers and most Caesars and Genting properties), the old guard of private clubs do remain. Some of the most prominent venues in London gambling remain exclusive realms. With its entrance located in the forecourt of the iconic Imperial Hotel, the Grosvenor Casino Russell Square brings a unique blend of gaming, leisure and entertainment to central London 24.
| Industry | Gambling |
|---|---|
| Founded | 1970 |
| Headquarters | |
Number of locations | 53 |
| 6,349 | |
| Parent | The Rank Group |
| Website | grosvenorcasinos.com |
Established in 1970,[1]Grosvenor Casinos (formerly County Clubs and Grosvenor Clubs) is a UK-based chain of 53 casinos located in major towns and cities across the UK, with two unbranded sister casinos located in Belgium. Grosvenor Casinos is owned by The Rank Group who operate exclusively in the casino, bingo and online gaming industries across Belgium, Spain and the UK.
As of June 2014, revenue was reported at £391.2m, with an operating profit of £56.8m - coming from a total of over 1.7 million customers per year.[2] Of these 1.7 million customers, over 8.5 million customer visits occur every year. The Grosvenor casino network currently employs over 6,300 employees across the UK. Their online casino hosts over 250 games with themes spanning from traditional roulette, blackjack and poker - to the more modern slot styles and live gaming. Grosvenor are licensed and regulated by the UK Gambling Commission.[3]
Originally ‘County Clubs’, the casinos came to be known as ‘Grosvenor Clubs’ and in 1969 on 2 January, Grosvenor Clubs officially changed name to ‘Grosvenor Casinos’.
Grosvenor Casinos is currently the shirt sponsor for Fulham F.C. Grosvenor signed a deal to become the London club's main team partner in July 2017.
Grosvenor Casino In Central London Hotel
History[edit]
Acquisition of the Ricoh Arena casino[edit]
In April 2009 Grosvenor purchased the casino inside the Ricoh Arena complex in Coventry for £650,000.[4]
Leaving the British Casino Association[edit]
During 2009, Grosvenor Casinos announced they were leaving the now defunct British Casino Association (BCA). The BCA existed to promote casino best practice and influence UK government legislation surrounding gambling. Reportedly the BCA began to fail in promoting and improving the casino industry, and once annual membership fees were raised to £140,000, it saw the departure of Grosvenor, just as the large Gala Coral Group had withdrawn in October 2008.[5]
Loyalty card scheme[edit]
In May 2012, the first roll out of a new plastic card service in Grosvenor Casinos was implemented with ‘Grosvenor Play Points’ entering 35 casinos across the UK. This came as a result of the Grosvenor Casinos and Play Points brands merging to create one loyalty card.[6]
Gala takeover[edit]
Grosvenor Casinos completed their takeover of 19 casinos from the Gala Coral Group across the UK on 12 May 2013 [7] making them the largest casino network in the UK. A similar deal to acquire 23 casinos from Gala had previously stalled in 2012 due to a decision by the Competition Commission and OFT.[8] The revised deal in 2013 saw 4 casinos removed from the agreement.
Redtooth partnership[edit]
On 28 April 2014, Grosvenor Casinos announced a two-year partnership with the world's largest live pub poker tournament group Redtooth Poker. Grosvenor Casinos hosted the regional and national UK finals and online events. The move integrated Redtooth Poker and Grosvenor's own poker tournament, the Grosvenor UK Poker Tournament (GUKPT).[9]
Live events[edit]
On 25 March 2011, Grosvenor Casinos announced they were to host new poker event called the Goliath. Designed to attract up to 1,500 players, the Goliath had an initial buy-in at £100 + £20 and offered a guaranteed prize pool of £100,000, with 25% of the registration fee going to the Marie Curie Cancer Care charity.[10] The most recent Goliath event in 2014 became the largest poker tournament ever held outside of the US with a total of 3,394 players entering.[11] For the 2015 event Grosvenor estimate over 4,000 participants will enter.[12]
Grosvenor employees also played the highest poker tournament on record at the top of Mount Snowdon in September 2011. The 3,500 ft. stunt was attempted to raise money for the Marie Curie Cancer Care charity, with a total of £11,000 being collected.[13]
Controversy[edit]
In December 2006 staff walked out of four Grosvenor Casinos in London in a dispute over pay increases.[14] A month later, around 300 workers went on strike over the same ongoing dispute.[15]
In September 2014 Northern Ireland's Social Development Minister, Nelson McCausland, dismissed the idea that a Grosvenor Casino could open due to the ongoing ban on casinos.[16]
Grosvenor Casino In Central London United Kingdom
Technology[edit]
In November 2011, Grosvenor installed software that would spot cheating at roulette tables. Developed by Ipsotek, the software detects a cheat called 'top-hatting', as well as detecting cheating after 'last bets' has been called. The software is linked to CCTV cameras monitoring the table at all times.[17]
In October 2012, Grosvenor introduced a new product to the casino industry, Pinball Roulette machines. The new machine offers single player roulette game and the ball is launched by a pinball-style trigger into the wheel. The main feature of the product is that it offered the player control over when they wished to spin the ball. Thirty of the machines, developed by Austrian Gaming Industries, were installed at 22 clubs across the UK.[18]
During November 2013, Evolution Gaming joined Grosvenor Casinos to create a ‘Live Casino’ targeting players on their online casino.[19] The games include blackjack, roulette and baccarat and are available 24hrs a day, 7 days a week. The live game system is designed to produce an environment more closely matching a real casino experience.
In July 2013, Grosvenor Casinos in London, Reading and Coventry created the world's first multi-site cloud casino experience called the IGT Cloud. The new technology offers analytical reporting tools which offer insight into product performance on a game-by-game basis. Operators can remotely change the games on the floor to provide a more customized gambling experience.[20]
Grosvenor Casinos partnered with Tensator in 2014 to create virtual casino hosts. The Tensator Virtual Assistant Ultra stands 50 cm x 50 cm and replicates a live game in real time. The assistant also offers a range of information for players and other frequently asked questions.[21]
In February 2014, The Rank Group and Grosvenor Casinos joined with Jumio to use their Netverify solution. This was integrated into the casino's online database and is designed to provide customers with a more efficient identification procedure. Customers are required to scan their passport or driving license via their device camera, and Netverify then authenticates it using a range of security features.[22]
In November 2016 Grosvenor Casinos has confirmed the launch of new sports betting offering for its online and land-based players.[23]
Grosvenor awarded TCS John Huxley a new 3-year deal to service and maintain their gaming equipment across the UK, starting February 2015.[24]
Awards[edit]
Grosvenor Casino In Central London England
International Gaming Awards[edit]
Grosvenor and Rank were awarded the 'Casino Operator of the Year' award at the 2013 International Gaming Awards.[25] Rank Group were awarded the 'Socially Responsible Operator of the Year Land Based' award in 2014 and 2015.[26][27]
Women in Gaming Awards[edit]
Grosvenor Casinos’ HR team were awarded Team of the Year at the Women in Gaming independent annual awards in June 2012. The team, led by Fiona Regan Head of HR, were awarded for their successful Hearts and Minds initiative, which focused on internal and employee recognition.[28]
In 2014 they won the same award whilst also picking up the Inspiration of the Year award.[29]
References[edit]
- ^'Rank - Grosvenor Casinos'. Rank.com.
- ^'Rank - Grosvenor Casinos'. Rank.com.
- ^'Gambling Commission'. Gambling Commission.
- ^'Sold Ricoh casino in £1m revamp'. BBC News.
- ^'Casino operator's withdrawal leaves trade body floundering'. Financial Times.
- ^'Grosvenor Casinos places bet on Plastic Card Services'.
- ^'Mecca Bingo owner Rank buys Gala casinos for £205m'. BBC News.
- ^'Rank takeover of Gala sent to Competition Commission - BBC News'.
- ^'Redtooth wins at Grosvenor Casino'. The Star.
- ^'1,500 Runner Grosvenor Goliath Announced in Coventry'. UK Poker News.
- ^'World poker: Goliath smashes record for biggest poker tournament held outside US'. The Mirror.
- ^'Goliath Poker Tournament 2015'. Retrieved 14 July 2015.
- ^'Stakes are high for Snowdon poker'. Wales Online.
- ^'Casino staff to strike in row over pay deal'. The Guardian.
- ^'Casino staff walk out over pay'. BBC News.
- ^'Nelson McCausland says casino ban will not be removed'. BBC News.
- ^'Casino cheats snared by smart camera system'. New Scientist.
- ^'G Casinos get pinball roulette'. InterGame.
- ^'UK – Evolution doubles Grosvenor's online live dealer offer'. G3.
- ^'Grosvenor Casinos to manage gaming machines from the cloud'. TechWorld.com.
- ^'Tensator's Virtual Assistant proves safe bet for Grosvenor Casinos'. Tensator.
- ^'Rank identify Jumio as new partners'. SBC News.
- ^'Grosvenor Casinos launches new sportsbook with Kambi'. SBC News. 16 November 2016.
- ^'Grosvenor contract for TCS John Huxley'. SBCnews. Luke Massey InterGame.
- ^'IGA Winners 2013'. Gaming-Awards.com.
- ^'IGA Winners 2014'. Gaming-Awards.com.
- ^'IGA Winners 2015'. Gaming-Awards.com.
- ^'Grosvenor Casinos HR team wins prestigious award'. InterGame.
- ^'WIG Winners 2014'. Gaming-Awards.com.
Grosvenor Victoria is one of the biggest and busiest casinos in the UK. The casino is one of 30 Grosvenor casinos spread across the UK, the single largest British casino chain. It is owned by the Rank Group and licensed by the UK Gambling Commission. It is known for being the home to the UK Poker Tour final. Fondly referred to as ‘the Vic’ by the locals, it was launched in 1954 and completed 50 years in 2014.
The Grosvenor Victoria casino is spread across 2 floors. Players need to register the first time they are at the casino. At the time of registering you are also required to provide proof of identity. The casino does not allow the use of cameras and mobile phones in the gaming areas. You have to be at least 18 years old to play at this casino. The casino also has an online version that you can access from a computer at home. The primary currency for transactions at this casino is the British Pound Sterling (£).
More about Grosvenor Victoria Casino
As a player you get a lot more than just an amazing land-based casino gaming experience when you visit Grosvenor Victoria. Other facilities at this fantastic casino include:
- Coffee Shop: The casino has a brand new coffee shop that offers a delectable range of coffees and teas for you to try out.
- Restaurant: The official restaurant at Grosvenor Victoria casino is The Dining Room. There is a fantastic variety of food to choose from, including Arabian fare and a superb continental menu.
- Bar: The bar at Grosvenor Victoria casino has a good range of alcoholic beverages to choose from, including:
- Beer
- Wine
- Cocktails
- Private Club Room: This room overlooks Edgware Road and is available for hire if you want to organize private parties or functions or just a private poker game.
- Smoking Terrace: The casino has a seating area on the terrace that is outfitted with TV screens and is used as a designated smoking area.
- Car Park: Grosvenor Victoria casino, unlike some of the other land-based casinos in London and across UK, has its own car park that players can use. The car park has a Car Jockey service available 24×7.
There are also a number of experiences that you can be part of when you are at the Grosvenor Victoria casino. Some of them are:
- Straight Flush: This experience is priced at just £15 per person and gives you:
- One drink at the casino’s bar
- Meal at the bar
- Lesson in casino gaming
- Free gaming chip worth £5
- Full House: This experience requires a minimum of 2 people. Priced at just £30 per person, it gives you:
- One drink at the casino’s bar
- A 3-course meal
- Lesson in casino gaming
- Free slots voucher worth £5
- Free gaming chip worth £5
Games at Grosvenor Victoria Casino
There is a good collection of casino games at Grosvenor Victoria casino. These include, among others:
- 14 roulette tables
- 9 blackjack tables
- 1 table for Super Stud Poker
- 20 jackpot slot machines
- 43 electronic roulette machines
- 4 tables for Three Card Poker
- 4 tables for Punto Banco/baccarat
Grosvenor Victoria casino also has a poker room that caters to all kinds of poker players:
- Serious poker players
- Newcomers to poker
- Players playing only for fun
Poker games available at this casino include:
Grosvenor Hotel London England
- No Limit Hold’em
- Hold’em
- Omaha
- 7-Card Stud
- Lowball
- Razz
- Badugi
- Ace to 5 Triple Draw
- 2 to 7 Triple Draw
- Omaha Hi-Lo
- 7-Card Stud Hi-Lo
- Superstud
- Rake cash games
There are daily cash games that you can play at the Poker Room.
- The blinds for these games range between a low of £1 and £400 depending on the game being played.
- The minimum buy in at these games is between £40 and £5000. The maximum buy-in starts at £200 and in some games there is no maximum buy-in on offer.
- There is also a charge for playing these games. The charge amount depends on the game you are playing.
Apart from daily cash games there are also poker tournaments that you can be part of.
- Minimum buy-in for these tournaments is £30.
- Evening tournaments kick off at 8:00 pm.
Grosvenor Victoria casino is also known for hosting some of the biggest poker events over the years, including the:
Grosvenor Casinos Uk
- UK Poker Tour
- European Poker Tour
- UNIBET Open
- World Heads-Up Poker Championship
Dress Code at Grosvenor Victoria Casino
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Grosvenor Victoria casino has a simple policy when it comes to dress code: nothing unacceptable or considered obscene is allowed here. There is, however, no official dress code at the casino. Players may want to head across to the gaming section in smart casuals, the preferred dress option at this casino.